Global Business Travel
What they do.
We don’t write for businesses. We write for humans that do business, producing the kind of clear, compelling, jargon-free copy that helps brands tell their stories with warmth and empathy.
From punchy brand straplines to in-depth industry whitepapers, our copy team has experience working on every type of project and format you can imagine. (And if you can imagine something not on this list, we’d love to work on it).
We can help you with:
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1
Tone of voice projects
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2
Blogs - Ebooks
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3
Whitepapers
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4
Editorial content
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5
Video scripts
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6
Email copy
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7
Social copy
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8
Presentations
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9
Sales collateral
GE Vernova | GridOS®
Developing a compelling story for GE Vernova.
GED PGOG - Balance
Finding the right balance for GE Digital.
Acxiom – Real Identity
Getting real about identity for Acxiom.
Trend Micro
Managing the complexity of ABM for Trend Micro.
John Crane
Protecting what matters with John Crane.
GE Digital
Reinventing the everyday for GE Digital.
insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads,...
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just Blew Our Freaking Mind.” These are some...
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my...
The challenge with trying to say something compelling in a world of headline-readers.
What makes a good headline? It’s worth a quick history lesson. The headline has its roots in the upper echelons of journalism. Its purpose? To...
Brand advocates: B2Bs biggest opportunity?
I can’t remember the last time I saw a Tesla ad. I don’t think I’ve ever seen one. But I see Teslas everywhere. And if...
Marketers need to make better mistakes.
Here’s how the economist George Stigler put it: “If you never miss a plane, you’re spending too much time in airports.” Every decision, in other...
Why Your Team Needs a Voice-of-God Asset: Finding Alignment with an Anthem Deck
If you asked someone in your organization at random – anyone from big wigs to newbies – what they believed your company stands for and...
Why no one pays attention to B2B marketers.
Demand attention. That’s the most important thing any piece of creative has to do. In the case of an ad, it’s pretty much the only...