B2B marketing is changing faster than ever. Stay up to speed with the latest trends, insights, and best practices that are reshaping our industry.
insight
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just one week. Watch the video below to see how we did it, including the results.
How the subscription economy is transforming the B2B revenue model
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…
Video Marketing 101: How video is killing the written word… and everything else!
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…