GED PGOG - Balance
What they do.
What’s better than a contact report, a phone call or a video conference with your agency? An in-agency avatar.
A member of our Client Success team, appointed to your business, gives you eyes and ears in the agency.
They’re your voice in meetings. They represent your interests when you can’t be there to do it yourself. They understand your vision and work on your behalf to make it a reality.
We can help you with:
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Planning and strategy so we have a deep understanding of what you want to achieve.
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Regular communication via whatever method works best for you.
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Quarterly business reviews that look at what’s been achieved and how, and how to do it better next quarter..
insight
Life as a Planner in 2023: It’s the mother of all jobs, but I wouldn’t change it for the world.
Are we Planners? Or are we Strategists? If you work in B2B, like I do, you might have been asked the same question. Even the people I work with aren’t always sure what to call us, hardly surprising given how much our job…
Recent thoughts.
The ‘forever customer’: expand your thinking about the post-sale customer journey
Anna Harris argues that B2B and B2C marketing alike need to reframe the customer journey around a long-term post-sale view of the ‘forever customer’. “Marketing...
Connected Thought: How client services help unlock customer lifetime value
The old siloes of marketing, product and customer success are coming together. To put the customer at the center, they need to be a cohesive...
How brand strategy unlocks Forever Customers (and 3 ways to get it right).
You’ve heard it before, and we’re going to tell you it again. B2B audiences have changed. And so must B2B marketing. The good news is,...
How to Select the Best B2B Marketing Agency
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all...
Google SERP Position Zero: The New SEO Holy Grail
While organic rankings on the Search Engine Results Page (SERP) remain undeniably important in terms of the discoverability of your brand and ability to drive...
5 Contingent Workforce Advantages for B2B Marketing
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance, many are turning to a contingent...
How the subscription economy is transforming the B2B revenue model
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to...
How to Build a B2B Digital Revenue Team
B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey experience demanded by...