Trend Micro
What they do.
What’s better than a contact report, a phone call or a video conference with your agency? An in-agency avatar.
A member of our Client Success team, appointed to your business, gives you eyes and ears in the agency.
They’re your voice in meetings. They represent your interests when you can’t be there to do it yourself. They understand your vision and work on your behalf to make it a reality.
We can help you with:
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Planning and strategy so we have a deep understanding of what you want to achieve.
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Regular communication via whatever method works best for you.
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Quarterly business reviews that look at what’s been achieved and how, and how to do it better next quarter..
thought leadership
Marketecture
The subscription economy means B2B marketers need to rethink their approach, and build a marketecture that has the scope to complement every stage of the customer journey, from first touch to forever. Watch the video to see…
Recent thoughts.
The User-Driven Model for B2B Revenue Growth
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the...
Why Product Led Growth is a Key Component of Your Revenue Engine
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in sales...
The Perfect Remote Working Policy
COVID has accelerated the need for business leaders to work hard to find the perfect balance of office use and WFH. When lockdowns began last...
If your marketing fails in 2019, here’s why
Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to...
Why shoot yourself in the foot when you can go for the head – Realising the insanity of Brexit
As the votes were counted in the early hours of Friday morning, I was boarding a 7-hour flight from Chicago, heading towards what was once...
How B2B Marketing Brands Work in the Construction Industry
Inbound marketing. Search and social. Customer personas. Buyer journeys. With so much emphasis these days on the customer, the one who is ultimately putting their hard-earned...