American Express GBT
What they do.
What’s better than a contact report, a phone call or a video conference with your agency? An in-agency avatar.
A member of our Client Success team, appointed to your business, gives you eyes and ears in the agency.
They’re your voice in meetings. They represent your interests when you can’t be there to do it yourself. They understand your vision and work on your behalf to make it a reality.
We can help you with:
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1
Planning and strategy so we have a deep understanding of what you want to achieve.
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2
Regular communication via whatever method works best for you.
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3
Quarterly business reviews that look at what’s been achieved and how, and how to do it better next quarter..
insight
Google Offline Conversion Tracking for B2B Marketers [A Complete Guide]
For B2B marketers, operating in a data-informed manner to do everything from optimizing budget allocations down to deciding what campaign content will outperform the rest has become a prerequisite; however, all of the AI/ML…
Recent thoughts.
The subscription economy means B2B marketers need to rethink their approach, and build a marketecture that has the scope to complement every stage of the...
The User-Driven Model for B2B Revenue Growth
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the...
Why Product Led Growth is a Key Component of Your Revenue Engine
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in sales...
The Perfect Remote Working Policy
COVID has accelerated the need for business leaders to work hard to find the perfect balance of office use and WFH. When lockdowns began last...
If your marketing fails in 2019, here’s why
Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to...
Why shoot yourself in the foot when you can go for the head – Realising the insanity of Brexit
As the votes were counted in the early hours of Friday morning, I was boarding a 7-hour flight from Chicago, heading towards what was once...
How B2B Marketing Brands Work in the Construction Industry
Inbound marketing. Search and social. Customer personas. Buyer journeys. With so much emphasis these days on the customer, the one who is ultimately putting their hard-earned...
Work with them.
Account Manager
Joining our team as our new Account Manager, you will be responsible for campaign management whilst supporting the Senior Account Manager / Account…
Account Executive
As our Account Executive, you’ll be trusted to use your top-notch organizational skills to manage the day-to-day of various projects and campaigns…
Senior Account Manager
We are looking for an experienced technical customer success professional to become the first member of our customer success team.
Account Director
The Talent Manager we are looking for would be responsible for building a first class team as well as guiding, managing and motivating cross…