American Express GBT
What We Do.
Our Strategy and Planning team helps you drive repeatable revenue by finding the thing that sets your business apart, determining the audience that needs to hear that message, and working out the best way to reach them.
Our mantra is ‘make it real’ with practical ideas, strategies, consulting and planning services, that mean you can optimize your marketing ecosystems and so you can run your activities as effectively as possible.
In our Strategy and Planning team we:
- Provide thought leadership around modern marketing
- Help progressive marketers transform their marketing organization
- Develop high performance digital marketing solutions and strategies with our contemporary planning approach
- Support global enterprises wrestling with the challenges of the new B2B subscription economy in building modern marketing teams focused on driving revenue
- Use a practical approach that covers:
- Content and Creative Development
- Market & Audience Research
- Marketing Infrastructure
- Marketing Automation
- Media & Acquisition
- Reporting & Insight
- Think beyond traditional metrics such as Demand Generation and MQLs towards the things that really move the bottom line like Annual Repeatable Revenue.
How We Do It.
WE THINK – We question, challenge and think hard to set the direction and tone for the lifetime of our engagement with our clients.
WE ADVISE – We advise our clients on the best solutions and support our internal teams with the information and thinking they need to deliver high quality work.
WE FOCUS – We build-out the strategic infrastructures that drive and guide the deployment, success and output of our campaigns. This guarantees strategy and delivery remain aligned through every step of the journey.
WE DELIVER – We produce results. Accountability sits at the heart of everything we do. You tell us the destination, we’ll help you get there.