Canon - Fluid Talent
Creative that’s enduring.
A good creative idea works once. A great creative idea keeps on going — working in different contexts, on different platforms, with different audiences. And it’s adaptable, which means it can effortlessly evolve with the shifting needs of your customers. We’re not in the business of delivering one-off creative hits. We’re here to deliver ideas that can last forever.
Do your campaigns have the ability to work and keep working?
Creative that’s relatable.
Our creative work always leads with emotion. It thoughtfully relates to the pain points and desires of your buyers and users — leaving them with a clear sense that you understand how they really feel. And then it reinforces your message with evidence — the solid facts and figures that gives your customers the confidence they need to act.
Do your campaigns have the perfect balance of emotion vs reason?
Creative that’s championable.
We’re here to help turn your customers into brand advocates. And to do that, we develop compelling creative that gets people talking — that expresses an idea or experience so compelling, your audience can’t help but share it. It’s the kind of work that makes your stakeholders happy, and helps you build a community of users with its own momentum.
Do your campaigns turn your customers into advocates?