Canon - Fluid Talent
Rock solid strategic foundations.
Give us a blank page (or even a semi-sketched-out one) and we’ll give you back an in-depth picture of your market, plus your customers’ rational and emotional needs and how your brand can meet them. With workshops, desk research, interviews, sector knowledge, and the latest AI and other tools, we can ask questions you never asked and find answers you never expected.
It’s who you are, not just what you do.
Buyers are swamped by companies offering similar solutions. Actually, let’s face it – many are identical solutions. It’s why we give your brand such care and attention, from positioning to narrative to creative. So you can stand out, not just for one campaign but for the long term.
An emotional state of mind.
We all buy with emotion and justify with fact. Even in B2B – there’s just more people involved. And those emotions change as we use a product. That’s why, when we’re building personas, we’re not only looking for the human biases that trigger everyone, but also how they map over time. It’s how we help you turn buyers into brand advocates – Forever Customers.