GE Vernova | GridOS®
What they do.
When something clicks between a prospective customer and your brand, product or service, it’s a moment of truth. The more moments of truth, the stronger the relationship grows.
In the Planning team, we see ourselves as the truth tellers.
We’ll help you understand where the moments of truth happen, identify what prospects see as valuable information, and work out what makes them respond.
Then we’ll craft the experiences that create those moments of truth for you to connect with them.
That’s what shift prospects from being just prospects to being forever customers.
There are four ways (count them) we do this:
-
1
Marketing insight – we look at the wider landscape to give a context for your campaign.
-
2
Audience insight – we help you to get to know your customers and prospects, as well as you know yourself.
-
3
Campaign Support – we provide traditional creative services, as well as auditing your existing campaigns and interactive content.
-
4
Community Support – we support always-on Social Media (when today’s prospects want an answer, they want it now).
insight
B2B marketers are ramping up reliance on AI. But what role does it have to play in ABM?
Using AI to scale ABM. Many B2B brands are doing it right now. Is that a good thing? For now, the jury’s out. It remains a live experiment in outsourcing craft and thinking to a technology with huge potential, though few…
Recent thoughts.
This is the last in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and DMPG (Graham Newell, Head of Global Sales), who are part of the Havas Media...
Want to Reach More B2B Buyers? Get Clarity on These 4 Things.
This is the second in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and DMPG (Graham Newell, Head...
In 2026, B2Bs Need To Prioritize One Thing: Getting A Deeper Understanding Of Their Audience.
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of Global Sales), who are part of the Havas Media network. Ledger...
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers...
In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.
Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported...
It’s actually this easy to create a positive company culture.
Many moons ago I had a summer job. I was 16, had just left school and my main priorities were A) playing gigs and B)...
Beauty and the B2B marketer: why content strategy needs to be more visually compelling.
Which buzzwords are filling up your LinkedIn feed right now? Here’s one that’s filling up ours: neuroaesthetics. This (admittedly grandiose) word comes from the world...
Life as a Planner in 2023: It’s the mother of all jobs, but I wouldn’t change it for the world.
Are we Planners? Or are we Strategists? If you work in B2B, like I do, you might have been asked the same question. Even the...