Acxiom – Real Identity
What they do.
When something clicks between a prospective customer and your brand, product or service, it’s a moment of truth. The more moments of truth, the stronger the relationship grows.
In the Planning team, we see ourselves as the truth tellers.
We’ll help you understand where the moments of truth happen, identify what prospects see as valuable information, and work out what makes them respond.
Then we’ll craft the experiences that create those moments of truth for you to connect with them.
That’s what shift prospects from being just prospects to being forever customers.
There are four ways (count them) we do this:
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1
Marketing insight – we look at the wider landscape to give a context for your campaign.
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2
Audience insight – we help you to get to know your customers and prospects, as well as you know yourself.
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3
Campaign Support – we provide traditional creative services, as well as auditing your existing campaigns and interactive content.
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4
Community Support – we support always-on Social Media (when today’s prospects want an answer, they want it now).
insight
Life as a Planner in 2023: It’s the mother of all jobs, but I wouldn’t change it for the world.
Are we Planners? Or are we Strategists? If you work in B2B, like I do, you might have been asked the same question. Even the people I work with aren’t always sure what to call us, hardly surprising given how much our job…
Recent thoughts.
The ‘forever customer’: expand your thinking about the post-sale customer journey
Anna Harris argues that B2B and B2C marketing alike need to reframe the customer journey around a long-term post-sale view of the ‘forever customer’. “Marketing...
How brand strategy unlocks Forever Customers (and 3 ways to get it right).
You’ve heard it before, and we’re going to tell you it again. B2B audiences have changed. And so must B2B marketing. The good news is,...