Global Business Travel
What they do.
What’s better than a contact report, a phone call or a video conference with your agency? An in-agency avatar.
A member of our Client Success team, appointed to your business, gives you eyes and ears in the agency.
They’re your voice in meetings. They represent your interests when you can’t be there to do it yourself. They understand your vision and work on your behalf to make it a reality.
We can help you with:
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Planning and strategy so we have a deep understanding of what you want to achieve.
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Regular communication via whatever method works best for you.
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Quarterly business reviews that look at what’s been achieved and how, and how to do it better next quarter..
insight
Want to Reach More B2B Buyers? Get Clarity on These 4 Things.
This is the second in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and DMPG (Graham Newell, Head of Global Sales), who are part of Havas Media Network. Ledger Bennett…
Recent thoughts.
Jason Fletcher joins Ledger Bennett as Executive Creative Director.
We are pleased to announce the appointment of Jason Fletcher as Executive Creative Director. Fletcher brings more than three decades of creative leadership experience spanning both B2B...
In 2026, B2Bs Need To Prioritize One Thing: Getting A Deeper Understanding Of Their Audience.
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of Global Sales), who are part of the Havas Media network. Ledger...
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers...
In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.
Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported...
The 20-second rundown. In 2024, we officially joined the Havas Media Network family. As part of this move, we joined forces with Havas Business and...
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in...
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our...
There’s a lot to love about ABM. Done right, it can help you grow relationships with high-value accounts, increase average deal size, and boost customer...