Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving.

Yet, when it comes to the world of B2B, video marketing often takes a backseat. Despite facing the prospect of declining content engagement rates and increasingly challenging lead generation ambitions, many seem to be ignoring the elephant in the room. This guide makes the case for B2B video marketing and why it should be on your agenda.

In this resource, you’ll discover

  • The role of video marketing in B2B
  • Why video content is critical for future success
  • How video marketing works across social platforms
  • Best practice tips around video marketing
  • How to optimize video content for your audience