insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
Resources.
Video Marketing 101: How video is killing the written word… and everything else!.
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…
10 Steps to Content Marketing success infographic
Ten key points to remember when putting together a Content Marketing strategy that works, from crystallising your aims to ways of measuring and…
Persona Development Cheatsheet
Build your own buyer If you want your marketing to be successful, you have to know your buyers. Only when you understand the challenges they face, can…
Making Video A Success Story in Your Business
Watching is believing Video gets 1200% more shares on social platforms. Video engages. Video raises awareness of your business. Video improves…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Content atomization, bricks and a few feathers
So, here I am. Back in Cleveland. Home of the Cleveland Browns. Host of Content Marketing World. And a bunch of people happy to wear orange. Jay Baer…
The 5 Best B2B Social Media Campaigns
In the B2B social media environment, collecting followers and likes is not enough to be successful. Modern marketers hunger for CTR, form fills…