Ten key points to remember when putting together a Content Marketing strategy that works, from crystallising your aims to ways of measuring and learning from your communications.

For your Demand Generation activities to give you the best return, you need to ensure each of the three key elements is working as hard as it can. This infographic outlines a simple 10-point reference guide you can use to plan, develop and measure the results of your Content Marketing. From understanding who you need to be talking to, and in what way, through strategy, planning and implementation and amplification, it’s a handy reminder you can use to improve your output and its effectiveness.