insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
Resources.
Video Marketing 101: How video is killing the written word… and everything else!.
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…
10 Steps to Content Marketing success infographic
Ten key points to remember when putting together a Content Marketing strategy that works, from crystallising your aims to ways of measuring and…
Persona Development Cheatsheet
Build your own buyer If you want your marketing to be successful, you have to know your buyers. Only when you understand the challenges they face, can…
Making Video A Success Story in Your Business
Watching is believing Video gets 1200% more shares on social platforms. Video engages. Video raises awareness of your business. Video improves…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
What inspires a veteran graphic designer?
Whenever I’m asked about my favorite anything – food, films, bands – I find it virtually impossible to even name one because the reason for why…
5 of the best creative video campaigns of the 2010s
Today’s technology has allowed us to reach new heights of creativity and create things that 20 years ago, we’ve couldn’t even of dreamed up.…
Video 101 – 5 Things I Learned Making My First Solo Video
So, let’s talk about video. It’s everywhere! In our instant messengers, on our phones, heck, it’s even on our watches (it really was just a…
The big creative question: Man or Machine?
“Beam me up Scottie.” I remember when I was a lad, watching Star Trek and thinking how ludicrous it was that someone could talk to someone else on…
5 Biggest Challenges of Building a B2B Brand from Scratch
Let’s not beat around the bush, building a new B2B brand from the ground up is tough. Laying the foundation for success requires a lot of planning,…
4 of the very best Video Marketing blogs on the net
Video in B2B marketing is growing fast! Every day more and more video content hits the net, yet the world of B2B still seems rather shy when it comes…
The Acceleration of Content Marketing
The world of content marketing is moving at a breakneck pace. Change now occurs faster than ever, and if you don’t keep up, you will get left…
Should B2B follow suit and adopt an advertising boycott?
It’s the same thing every year. As Christmas creeps up on us, seasonal marketing campaigns slowly begin to trickle out, like festive dominoes, once…
Pokemon Go is experiential marketing at its very best!
Just over 2 years ago, Nintendo teamed up with Google for a special Pokemon themed April Fools Day event. Titled the ‘Pokemon Challenge’, this…