insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
Resources.
Video Marketing 101: How video is killing the written word… and everything else!.
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…
10 Steps to Content Marketing success infographic
Ten key points to remember when putting together a Content Marketing strategy that works, from crystallising your aims to ways of measuring and…
Persona Development Cheatsheet
Build your own buyer If you want your marketing to be successful, you have to know your buyers. Only when you understand the challenges they face, can…
Making Video A Success Story in Your Business
Watching is believing Video gets 1200% more shares on social platforms. Video engages. Video raises awareness of your business. Video improves…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
5 steps to pancake (and QA) success!
With Pancake Day just around the corner (Tuesday February 13th 2018) there’s a lot to be said for mastering the art of serving a great plate of…
What do the announced Facebook changes mean for B2B?
Mark Zuckerberg has announced new changes to the Facebook Newsfeed, which comes as no surprise after algorithm changes in the last 18 months and…
B2B vs. B2C: Why Not All Marketing is Created Equal
Most people who work in advertising will tell you that they fell into it by accident. Some were led here via unusual circumstances (I once worked with…
The 5 Best Advertising Campaigns of 2017
Nowadays, it’s hard to find someone you know who doesn’t have at least one social media account, so they’re bound to stumble across a few video…
Why the imagery you use on social media matters
Image is everything, and in business that’s true for the image of the brand that you’re presenting and the images you use in the marketing. This…
The best image sizes to use on social media
Social media marketing is an art form that many don’t understand. There’s so much that goes into a post or a content calendar. This includes what…
Modern Marketing – AKA, Rocket Science!
The only rocket I have ever built was made from ‘hands that do dishes can feel as soft as your face…with mild green…Fairy Liquid.’ It wasn’t…
Congratulations! You’ve graduated! Now what?
Based on my experience as an intern, I can tell you that there’s a lot more than those 8 hours a week you’ve committed to the lecture hall. First…
Are we living in 1984?
It was a bright cold day in April and the clocks were striking thirteen. It’s 2017, and the world is divided up into zones. EMEA, APAC, N America…