insight
If you’re looking to maximize customer lifetime value (who isn’t?)… And if you’re trying to unlock recurring revenue in the most efficient and connected way (again – a no brainer for marketers) … well, a…
How brand strategy unlocks Forever Customers (and 3 ways to get it right)..
You’ve heard it before, and we’re going to tell you it again. B2B audiences have changed. And so must B2B marketing. The good news is, if you can…
How to Select the Best B2B Marketing Agency.
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all shapes,…
Google SERP Position Zero: The New SEO Holy Grail.
While organic rankings on the Search Engine Results Page (SERP) remain undeniably important in terms of the discoverability of your brand and ability…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
Resources.
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…
Ten key points to remember when putting together a Content Marketing strategy that works, from crystallising your aims to ways of measuring and…
Build your own buyer If you want your marketing to be successful, you have to know your buyers. Only when you understand the challenges they face, can…
Watching is believing Video gets 1200% more shares on social platforms. Video engages. Video raises awareness of your business. Video improves…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Video is awesome. It’s engaging, emotive and mega-easy to consume. From driving top of funnel engagement as part of your SEO strategy, to reaching…
During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online.…
Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall…
There’s no doubt about it, music in the workplace can get the creative juices flowing and improve productivity, but for me, the type of music is…
The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are…
I would argue the most important creative tool I have to HAVE with me at all times is not my Mac – or my absurdly large collection of pens and…
Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who…
On February 7th, 2018 people around the world watched with interest as entrepreneur Elon Musk launched his Space X brainchild, the…