insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
Resources.
Video Marketing 101: How video is killing the written word… and everything else!.
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…
10 Steps to Content Marketing success infographic
Ten key points to remember when putting together a Content Marketing strategy that works, from crystallising your aims to ways of measuring and…
Persona Development Cheatsheet
Build your own buyer If you want your marketing to be successful, you have to know your buyers. Only when you understand the challenges they face, can…
Making Video A Success Story in Your Business
Watching is believing Video gets 1200% more shares on social platforms. Video engages. Video raises awareness of your business. Video improves…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Content Marketing Strategy: How to Rank & Persuade
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
7 Steps to Make Video Marketing a Success
Video is awesome. It’s engaging, emotive and mega-easy to consume. From driving top of funnel engagement as part of your SEO strategy, to reaching…
3 Great B2B Video Marketing Examples You Need To See
During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online.…
How the ‘Education, Solution, Selection’ model helps you build great long-form B2B content
Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall…
Whistle while I work: Delivery Operations Manager
There’s no doubt about it, music in the workplace can get the creative juices flowing and improve productivity, but for me, the type of music is…
Where does organic social sit in the marketing funnel?
The marketing funnel helps businesses map the conversion of prospects into paying customers. It is important to understand the routes customers are…
Music for the creative mind: Video Designer
I would argue the most important creative tool I have to HAVE with me at all times is not my Mac – or my absurdly large collection of pens and…
What are the benefits of reactive content?
Reactive content on social media has become common practice for many social media and community managers, but there are still some organizations who…
3 lessons Space X can teach Content Marketers
On February 7th, 2018 people around the world watched with interest as entrepreneur Elon Musk launched his Space X brainchild, the…