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Tag Archive

Below you'll find a list of all posts that have been tagged as “ROI”

ROI of organic social – how do we measure it?

Ledger Bennett March 27, 2018 Measurable Results, Social Media

Marketers are continually under pressure to show return on investment for marketing spend and predict what results a tactic or level of spend will deliver. This is of ... 

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ROISocial Media

Demand Generation Metrics C-level Care About

Greg Dorban September 18, 2013 Demand Generation, Marketing Strategy

At board level, email opens and click through rates don’t cut it. Sure, they are vital in helping marketing to gain insight as to what is and isn’t ... 

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Reporting metricsROI
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