insight
We are pleased to announce the appointment of Jason Fletcher as Executive Creative Director. Fletcher brings more than three decades of creative leadership experience spanning both B2B and B2C. Most…
In 2026, B2Bs Need To Prioritize One Thing: Getting A Deeper Understanding Of Their Audience.
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of…
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…
In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.
Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported…
Imagine the entire sum of human knowledge being hoovered up by GenAI models. Well, we’re nearly there. To date, AI models like ChatGPT have been…
How can B2Bs win over more buyers? Research says it’s time to invest in your brand.
There’s a lot of love out there for B2B brands right now. But don’t just take our word for it. Last year, we contributed to Havas Media’s…
The 20-second rundown. In 2024, we officially joined the Havas Media Network family. As part of this move, we joined forces with…
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why…
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Videos.
Thought leadership.
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…
B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey…
B2B buying has changed – but not many B2B businesses have caught up. Most budget is spent on generating and converting leads, when the focus really…
The subscription economy means B2B marketers need to rethink their approach, and build a marketecture that has the scope to complement every stage of…
Resources.
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…
Everything B2B marketers need to know about GDPR and how to make the most out of it! General Data Protection Regulation (GDPR) replaces The Data…
Since its launch in 2006, the Demand Waterfall from Sirius Decisions has become the go-to model for demand generation. The model breaks down the lead…
We’re all facing modern marketing challenges around; more data, more compliance, and an increasing need to realize central efficiency gains. Simple…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
We are pleased to announce the appointment of Jason Fletcher as Executive Creative Director. Fletcher brings more than three decades…
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of…
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…
Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported…
Imagine the entire sum of human knowledge being hoovered up by GenAI models. Well, we’re nearly there. To date, AI models like ChatGPT have been…
There’s a lot of love out there for B2B brands right now. But don’t just take our word for it. Last year, we contributed to Havas Media’s…
The 20-second rundown. In 2024, we officially joined the Havas Media Network family. As part of this move, we joined forces with…
What techniques can B2Bs apply to win more audience attention? Why…
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…