B2B marketing is changing faster than ever. Stay up to speed with the latest trends, insights, and best practices that are reshaping our industry.
insight
Meta and Google are turning to synthetic data to train AI models. Here’s why B2B content creators should care.
Imagine the entire sum of human knowledge being hoovered up by GenAI models. Well, we’re nearly there. To date, AI models like ChatGPT have been trained using vast amounts of text mostly sourced from the web. But that…
How the subscription economy is transforming the B2B revenue model
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…
Video Marketing 101: How video is killing the written word… and everything else!
Video has taken over. It’s everywhere. As consumers and prospects alike increasingly choose to engage with video content over alternatives, the content marketing landscape is quickly evolving. Yet, when it comes to the…