What are the best social media platforms for B2B?
When it comes to organic social media, the best advice is if you are going to do it, do it right – regardless of the platform! An ‘always-on’ ...
Read More 
Engage, don’t broadcast if you want social media success
I often look at social media platforms, at the companies, brands and businesses using them and despair. I’m not sure if they’ve lost their way or never really ...
Read More
Why the imagery you use on social media matters
Image is everything, and in business that’s true for the image of the brand that you’re presenting and the images you use in the marketing. This is especially ...
Read More
The best image sizes to use on social media
Social media marketing is an art form that many don’t understand. There’s so much that goes into a post or a content calendar. This includes what size images ...
Read More
5 Social Selling tools that are going to make your life a lot easier
If you’ve not jumped on the social selling bandwagon by now, you’re behind the curve. It’s time for your business to take the bull by the horns and ...
Read More
HIDDEN GEM ALERT: Twitter Media Studio
Twitter Media Studio launched in August 2016 and has been hiding in plain sight ever since. Is this the native Twitter management tool businesses have been waiting for? ...
Read More
Employees: The missing tactic in your social marketing plan
As individuals, your employees can freely publish content on social media. If they wanted to share content from your brand profiles, they could and would. This proactive behavior ...
Read More
Think before you #hashtag
Everyone who is aware of social media is aware of the hashtag and its search functionality. It started with Twitter and quickly made a successful crossover to Instagram. ...
Read More
Shameless self-promotion is a dangerous game
Like everyone, brands and celebrities will flock to social media to show their support for events that are in the news. Unlike most of us, they’re open to ...
Read More
#Covfefe – Or why you need to proofread your tweets, even if you’re the POTUS
Last night, at 00.06 EST, Donald Trump sent out a tweet that was going to change the English language as we know it, and the internet went nuts: ...
Read More
You’ve come a long way baby! – A brief history of Twitter
Twitter is 11 years old. ELEVEN. Can you believe it? I’m starting to not remember a time before social media… ...
Read More
Long Live Kim Kardashian! Queen of Social Marketing! *gulp*
Love her or hate her, you can’t deny that Kim Kardashian knows how to market herself. It’s the old ‘she’s famous for being famous’ moniker, but there has ...
Read More