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Category Archive

Below you'll find a list of all posts that have been categorized as “Social Media”

What are the best social media platforms for B2B?

Ledger Bennett November 23, 2017 Social Media

When it comes to organic social media, the best advice is if you are going to do it, do it right – regardless of the platform! An ‘always-on’ ... 

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Social MarketingSocial Media

Engage, don’t broadcast if you want social media success

Ledger Bennett November 21, 2017 Social Media

I often look at social media platforms, at the companies, brands and businesses using them and despair.  I’m not sure if they’ve lost their way or never really ... 

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Social MarketingSocial MediaSocial Strategy

Why the imagery you use on social media matters

Ledger Bennett November 9, 2017 Social Media

Image is everything, and in business that’s true for the image of the brand that you’re presenting and the images you use in the marketing. This is especially ... 

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Content MarketingSocial MarketingSocial Media

The best image sizes to use on social media

Ledger Bennett October 26, 2017 Social Media

Social media marketing is an art form that many don’t understand. There’s so much that goes into a post or a content calendar. This includes what size images ... 

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Content MarketingSocial MarketingSocial Media

5 Social Selling tools that are going to make your life a lot easier

Ledger Bennett September 11, 2017 Social Media

If you’ve not jumped on the social selling bandwagon by now, you’re behind the curve. It’s time for your business to take the bull by the horns and ... 

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Social MediaSocial Selling

HIDDEN GEM ALERT: Twitter Media Studio

Ledger Bennett June 29, 2017 Social Media

Twitter Media Studio launched in August 2016 and has been hiding in plain sight ever since. Is this the native Twitter management tool businesses have been waiting for? ... 

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Twitter

Employees: The missing tactic in your social marketing plan

Ledger Bennett June 27, 2017 Social Media

As individuals, your employees can freely publish content on social media. If they wanted to share content from your brand profiles, they could and would. This proactive behavior ... 

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Employee AdvocacySocial MarketingSocial Media

Think before you #hashtag

Ledger Bennett June 19, 2017 Social Media

Everyone who is aware of social media is aware of the hashtag and its search functionality. It started with Twitter and quickly made a successful crossover to Instagram. ... 

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Marketing StrategySocial MarketingSocial MediaTwitter

Shameless self-promotion is a dangerous game

Ledger Bennett June 5, 2017 Social Media

Like everyone, brands and celebrities will flock to social media to show their support for events that are in the news. Unlike most of us, they’re open to ... 

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Social MarketingSocial Media

#Covfefe – Or why you need to proofread your tweets, even if you’re the POTUS

Ledger Bennett May 31, 2017 Global Marketing, Social Media

Last night, at 00.06 EST, Donald Trump sent out a tweet that was going to change the English language as we know it, and the internet went nuts: ... 

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Social MediaTwitter

You’ve come a long way baby! – A brief history of Twitter

Ledger Bennett May 22, 2017 Social Media

Twitter is 11 years old. ELEVEN. Can you believe it? I’m starting to not remember a time before social media… ... 

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Twitter

Long Live Kim Kardashian! Queen of Social Marketing! *gulp*

Ledger Bennett January 27, 2017 Social Media

Love her or hate her, you can’t deny that Kim Kardashian knows how to market herself. It’s the old ‘she’s famous for being famous’ moniker, but there has ... 

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InfluencersSocial Marketing
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