Back from Texas and caught up from an educational week at this year’s Sirius Decisions Summit. We had loads of great conversations, met some fantastic people, and were even able to catch some good sessions.If you weren’t able to attend this year, here are our biggest takeaways. The Emergence of The Revenue Engine The Revenue […]
At this year’s SiriusDecisions EMEA summit we hosted a lunch and learn panel focusing on ‘The Many Faces of Centralized Marketing’. Starring: Darian Sims, B2B Marketing Excellence Director, Canon EMEA Kevin Clarke, Marketing Director, UK Business, British Gas Greg Dorban, Chief Strategy Officer, Ledger Bennett Kevin Smith, B2B Marketing Consultant The session brought this diverse […]
With the SiriusDecisions Europe Summit 2018 just around the corner, we’re all waiting with baited breath to see what will be unveiled. We’ve spoken about the Demand Unit Waterfall® quite a few times. On 4th October from 11:30 – 12.15 we’re also going to be hosting a ‘lunch and learn’ session, which you can find out more about here. But […]
Sirius Decisions’ Isabel Montesdeoca and Julian Archer recently shared a shocking statistic, one which doesn’t paint marketers in the best of light – “Marketing sourced demand has a 99% failure rate.” It’s time to realign What struck us about this wasn’t the challenges around identifying ‘Target’ or ‘Active’ Demand; nor the new definitions around ‘Engaged’, ‘Prioritised’ […]
Congratulations! We made it through to the other side, and now Sirius Decisions Europe 2017 is over. As usual, we were front and center to the whole thing and we were loving it! What really stood out to us this year was the Sirius Decisions model around building a successful revenue engine. After some diligent note-taking, […]
The Sirius Decisions Summit is THE place to find out what is hot in the marketing space, who are the movers and shakers and what is the next big thing for senior marketing and sales professionals. Yes, MarTech is huge. Predictive and ABM platforms are dominating the landscape. Scaled acquisition is a hot topic in […]
Whether you’re a Sirius Decisions virgin or a veteran SD’er, one thing is for certain: This year’s SD summit in Nevada is set to be not just the biggest but the most progressive summit to date. Why? Well, good question – Why is Marketing and Sales still driving such progression, productivity, and attention? 2 years […]
24 Hours into the Sirius Decisions Summit and I’m humbled by the 3,000 plus attendees. It’s a nice reminder that no matter where we are, there are some universal challenges we all face. Ultimately, these are learning, evolving and finding better, quicker, smarter ways around the same goal. So, after just 24 hours, here are […]