What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). We’ll cover the modules in depth later… You can use live virtual format […]
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ digital strategies; connecting email nurtures and media campaigns together. What this looks like today For most, these two run independently and there’s almost always a funnel involved […]
Adding a Marketing Automation platform to your Marketing tech stack can help you gain efficiencies and achieve economies of scale if implemented well. However, it remains important that you continuously optimize, revise and maintain your chosen platform to make sure it works as hard as it should and can prove Return on Investment (ROI). Most Marketing Automation […]