If your B2B organization isn’t using Marketing Automation, where have you been? It’s 2018 and MAP is bigger, better and more relevant than it’s ever been before. If you’re not using it, your competitors may have an advantage over you. Not sure if Marketing Automation is for you? Here are 5 things you’re missing out […]
Emails have long since been simple, flat and uneventful. This is mainly due to restrictions in the email clients not allowing the same code freedom as their browser counterparts. Unlike web development, email clients have no standard coding practice, meaning you have to create hacks to get your email working across the 40+ email clients […]
It was a bright cold day in April and the clocks were striking thirteen. It’s 2017, and the world is divided up into zones. EMEA, APAC, N America and Latin America. Winston lives in a London flat, room 101 and has a dull, black & white life. In his home, he has a large plasma […]
Worried about GDPR? Then you might be interested to know that on December 12th 2016, the e-Privacy Directive was leaked. We know. Mind blown. The directive outlined a significant toughening of the direct marketing landscape in the midst of GDPR. So how does this affect your B2B organization? Here’s what we know: Opt-in or out? The directive […]
A topic that regularly appears on our client’s agenda right now is GDPR, or the General Data Protection Regulation, to give it its full title. There is an understanding that within the world of Marketing, this new regulation could significantly impact the way that we work. The problem is, no one really understands what exactly […]
GDPR stands for the General Data Protection Regulation and comes into force on 25th May 2018. Learn how your can improve your GDPR compliance. Spend just 30 minutes of your time to understand more about this important change to email legislation impacting European prospects. We make this complex subject easy to understand – so that you get […]
If you are considering or actively email marketing to European B2B recipients you need to be aware of the different country email legislations. Many believe that the same law applies to the whole of Europe or that laws don’t apply to B2B communications. Well we are here to help with the minefield that is B2B European Email […]