insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
Thought leadership.
How the subscription economy is transforming the B2B revenue model.
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…
How to Build a B2B Digital Revenue Team
B2B buyer behavior has changed, but organizations have been slow to transform their B2B revenue team function to deliver the customer journey…
The Forever Customer
B2B buying has changed – but not many B2B businesses have caught up. Most budget is spent on generating and converting leads, when the focus really…
Marketecture
The subscription economy means B2B marketers need to rethink their approach, and build a marketecture that has the scope to complement every stage of…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
5 Tips to Build a Customer Success Revenue Engine
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
The User-Driven Model for B2B Revenue Growth
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
Why Product Led Growth is a Key Component of Your Revenue Engine
At Ledger Bennett, we’ve been helping our customers accelerate their revenue engine for many years through a focus on the evolving best practices in…
5 Tips to Win the Revenue Marketing Era
Why is revenue marketing so important? The definition of revenue marketing, is the process of developing repeatable prospecting programs in order to…
The Marketing Revenue Accountability Roadmap
Attribute it to what you will, the paradigm has shifted for marketers as we shed Demand Era standards to fit our role to the era of Revenue; more…
50 B2B Marketing & Revenue Intelligence Statistics 2022
Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across…
From CMO to CRO – developing your career to fit the future of business
As business strategy and success rely hugely on effective marketing, a Chief Marketing Officer is an invaluable member of any organisation. But the…
Managing Marketing Budgets in a Crisis
Significant shift in budget since the onset of the pandemic Late last year Gartner published their 2019-2020 CMO Spend Survey, and while budgets…
The changing face of revenue responsibility – a new model for success
“Today’s business environment means that there’s greater crossover between departmental responsibilities, and more need for collaboration, than…