Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just one week. Watch the video below to see how we did it, including the results.
How the subscription economy is transforming the B2B revenue model.
What is a subscription model? It’s transformed our lives as consumers (think Netflix, Prime, Deliveroo) and it’s a model that’s well on the way to dominating B2B. The subscription economy is defined as a model…