insight
Imagine the entire sum of human knowledge being hoovered up by GenAI models. Well, we’re nearly there. To date, AI models like ChatGPT have been trained using vast amounts of text mostly sourced from the web. But that…
How can B2Bs win over more buyers? Research says it’s time to invest in your brand.
There’s a lot of love out there for B2B brands right now. But don’t just take our word for it. Last year, we contributed to Havas Media’s…
The 20-second rundown. In 2024, we officially joined the Havas Media Network family. As part of this move, we joined forces with…
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why…
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
Resources.
Everything B2B marketers need to know about GDPR and how to make the most out of it! General Data Protection Regulation (GDPR) replaces The Data Protection Act, on the 25th May 2018 and offers a great opportunity to get your…
We’re all facing modern marketing challenges around; more data, more compliance, and an increasing need to realize central efficiency gains. Simple…
Ignorance isn’t bliss Everything’s changed about the way business buyers buy. That’s what the internet has done. In response, everything needs…
Discover a world class Demand Generation business model Efficient, personalized, data-driven. B2B marketing is always changing, but the fundamentals…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
If you haven’t had the chance to read through our notes from the Day 1 Keynote session yet, you can find them here to enjoy at your…
Day 1 of the Marketo Marketing Nation summit kicked off this Monday in San Francisco to the excitement of marketing teams the world over! The…
The age-old argument of marketing as an art VS marketing as a science. Whatever side you’re on, it’s impossible to deny that with recent…
If your B2B organization isn’t using Marketing Automation, where have you been? It’s 2018 and MAP is bigger, better and more relevant than it’s…
Emails have long since been simple, flat and uneventful. This is mainly due to restrictions in the email clients not allowing the same code freedom as…
Ready to invest in marketing technology? Here are 6 things to ask yourself before you make a purchase: Does the acquisition fit into a strategy and…
Ready to get on board the Marketing Automation train? These are our picks of the Top 4 Marketing Automation platforms money can buy: Eloqua Perfect…
Content Managment Systems (CMS) come in all shapes and sizes, and are built for all levels of skill. But which is the best one for your business? Here…
In the modern world of B2B marketing, there are now more technology options available than ever before. Everyone wants a piece of the lucrative…