insight
B2B brands don’t want their marketing to be boring. But if we’re being brutally honest, it often is. And one reason is that B2B brands aren’t bold enough with their creative. Even today, in a media landscape full of…
Strike a balance for success: brand and performance campaigns have the same goal..
Lately, the ‘brand vs performance’ question has been rearing its head again. Clients have been asking us: Is this brand marketing? Is this…
In B2B, the idea of ‘brand’ needs a rebrand.
If you’re a B2B marketer, open up your brand guidelines and turn to the photography section. I’ll bet it says something like: “We use real…
We need to talk about the funnel: a reality check for B2B..
Imagine if we always knew how B2B buyers would act. If their decision-making always followed a predictable sequence. Like some fundamental law of the…
The ‘forever customer’: expand your thinking about the post-sale customer journey.
Anna Harris argues that B2B and B2C marketing alike need to reframe the customer journey around a long-term post-sale view of the ‘forever…
Let’s not jump the gun with Threads.
Anytime a bright and shiny new platform gets released, us marketers want to test it and talk about it. But if you’ve heard someone boasting about…
Winning ‘Forever Customers’: it’s time for a new approach to B2B creative..
What’s the ultimate goal of B2B marketing? Typically, it’s to help brands attract customers and get them to buy. And in pursuit of that goal,…
Connected Thought: How client services help unlock customer lifetime value.
The old siloes of marketing, product and customer success are coming together. To put the customer at the center, they need to be a cohesive digital…
A Digital Revenue Team: The secret to unstoppable growth?.
If you’re looking to maximize customer lifetime value (who isn’t?)… And if you’re trying to unlock recurring revenue in the most efficient…
Resources.
Everything B2B marketers need to know about GDPR and how to make the most out of it! General Data Protection Regulation (GDPR) replaces The Data Protection Act, on the 25th May 2018 and offers a great opportunity to get your…
We’re all facing modern marketing challenges around; more data, more compliance, and an increasing need to realize central efficiency gains. Simple…
Ignorance isn’t bliss Everything’s changed about the way business buyers buy. That’s what the internet has done. In response, everything needs…
Discover a world class Demand Generation business model Efficient, personalized, data-driven. B2B marketing is always changing, but the fundamentals…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across…
In uncertain times, knowledge sharing on common challenges is hugely beneficial. One of the biggest questions we have been asked recently, due to…
Editor’s Note: Post updated March 1, 2020* With so many choices in the market and your business success weighing on your shoulders, how do you…
What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best…
In the digital world, keywords play a role in almost everything. For the most part, they are the way in which we target and ensure the right people…
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the…
Adding a Marketing Automation platform to your Marketing tech stack can help you gain efficiencies and achieve economies of scale if…
Day 3 of the Marketo Marketing Nation Summit brought even more great insights from some of the most renowned experts in the industry. We continued our…
Day 2 of the Marketo Marketing Nation event was full of excitement, value and insight. The Keynote First up was the Keynote session…