insight
This is the last post in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and TRIPTK (Matthew Sim, Head of Strategy), who are part of the Havas…
Why Playing it Safe is the Riskiest Move in B2B Branding.
This is the second in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and TRIPTK (Matthew Sim,…
Creating a Fire Brand: 4 Lessons for B2Bs from Our Clients.
This is the first in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and…
This is the last in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and…
Want to Reach More B2B Buyers? Get Clarity on These 4 Things.
This is the second in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and DMPG (Graham Newell,…
Jason Fletcher joins Ledger Bennett as Executive Creative Director.
We are pleased to announce the appointment of Jason Fletcher as Executive Creative Director. Fletcher brings more than three decades…
In 2026, B2Bs Need To Prioritize One Thing: Getting A Deeper Understanding Of Their Audience.
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of…
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…
In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.
Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported…
Resources.
Everything B2B marketers need to know about GDPR and how to make the most out of it! General Data Protection Regulation (GDPR) replaces The Data Protection Act, on the 25th May 2018 and offers a great opportunity to get your…
We’re all facing modern marketing challenges around; more data, more compliance, and an increasing need to realize central efficiency gains. Simple…
Ignorance isn’t bliss Everything’s changed about the way business buyers buy. That’s what the internet has done. In response, everything needs…
Discover a world class Demand Generation business model Efficient, personalized, data-driven. B2B marketing is always changing, but the fundamentals…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across…
In uncertain times, knowledge sharing on common challenges is hugely beneficial. One of the biggest questions we have been asked recently, due to…
Editor’s Note: Post updated March 1, 2020* With so many choices in the market and your business success weighing on your shoulders, how do you…
What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best…
In the digital world, keywords play a role in almost everything. For the most part, they are the way in which we target and ensure the right people…
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the…
Adding a Marketing Automation platform to your Marketing tech stack can help you gain efficiencies and achieve economies of scale if…
Day 3 of the Marketo Marketing Nation Summit brought even more great insights from some of the most renowned experts in the industry. We continued our…
Day 2 of the Marketo Marketing Nation event was full of excitement, value and insight. The Keynote First up was the Keynote session…