If listening to podcasts isn’t yet part of your daily routine (firstly, where have you been all 2017?!), then it’s time to make it your new year’s resolution. Making any commute, school run or morning stroll more enjoyable, podcasts not only have the power to make you feel like you’re being productive even when you’re not, but they are particularly amazing for people who, like myself, just keep finding excuses for not reading books.
Unlike audiobooks, you’ll find episodes that last anywhere from 10 mins to 2 hours, so you don’t have to worry about committing to one, and the best thing of all – they’re totally free!!
With the podcast space bursting at the seams, it’s no surprise that us marketing folk are fully on the bandwagon with literally hundreds of top-notch podcasts to keep us up to date and fill our heads with some seriously cool stuff. Below, we’re rounding up the top marketing podcasts of the year, and helping you find the one best suited to you:
Best for… Being ahead of the game:
This Old Marketing
Hosted by Joe Pulizzi and Robert Rose
The original marketing podcast, ’This Old Marketing’ began way back in 2013 and Joe & Robert, two well-known content marketing experts, continue to break the latest news and trends in Content Marketing and beyond. With a constant and predictable structure, which includes ‘quick hits’, ‘deep dives’ and ‘rants and raves’ it’s an easy listen and guaranteed to keep you ahead of the game. Although the hosts are taking a break from the podcast in 2018, there are over 200 past episodes to indulge in. Recent episodes include ‘Blogging Research – Longer and Less Frequent for the Win’ and ‘Is there a Crisis in Content Marketing?’
Best for… Bite-sized learning:
Social Business Engine
Hosted by Bernie Borges
It was Bernie’s first ‘Up Close’ series that got me into this podcast – a series of 5 15 minute episodes covering 5 related marketing topics. Covering both B2B and B2C, his weekly episodes include interviews with top marketing professionals, giving you a real-world view of the way marketing is changing and provides real practical learnings and takeaways for your business.
Best for… Inspiration:
How I Built This
Hosted by Guy Raz
Not technically labeled a ‘Marketing’ podcast, How I Built This tells the stories of some of the world’s biggest organizations and brands, direct from the founders themselves. From Instagram founders Kevin Systrom & Mike Krieger, Spanx founder Sara Blakely and actual Ben & Jerry!! Host Guy Raz (my favorite podcast host) wonderfully teases out the best stories and advice from some truly inspirational guests, behind so many household names including WeWork, Five Guys, AirBnB, VICE, Bumble the list goes on!
Best for… Data geekery
IBM Analytics Podcast: Making Data Simple
Hosted by Al Martin
Exactly what is says on the tin, IBM’s series ‘Making Data Simple’ does just that. Each episode is great for discussing the big topics in laymen’s terms. If you’ve ever wanted to learn more about AI, predictive analytics, big data and the likes, this is one you need to listen to. This is the future, get on board. Previous episodes include ‘Will machines take our jobs?’ and ‘The 5 areas businesses MUST get right’.
Best for… Exploring new topics
TED Radio Hour
Hosted by Guy Raz
No podcast list would be complete without mentioning TED talks. Another one hosted by my fav’, Guy Raz, each episode takes 5 TED Talks centered around one theme and interviews the speakers, providing inspiration and ideas from thought leaders around the world. Guaranteed to inspire or at least give you something to show off within the office. A couple of my favorites are ‘Peering into Space’ and ‘The Big Data Revolution’.
With so many free apps and podcasts available, there is simply no excuse. Turn down the morning radio and pop on a podcast!
Other blogs that may interest you
Content Marketing Strategy: How to Rank & PersuadeOctober 1, 2021
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a great content marketing strategy
7 steps to make video marketing a success in 2021December 30, 2020
*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. Video is awesome. It’s engaging, emotive and mega-easy to consume.
3 Great B2B Video Marketing Examples You Need To SeeNovember 6, 2018
During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online. (DailyWireless) And
How the ‘Education, Solution, Selection’ model helps you build great long-form B2B contentApril 23, 2018
Let’s cut to the chase. Scoping out large pieces of content is tough. Even when you know exactly what messages you want to push and the overall purpose