Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just one week. Watch the video below to see how we did it, including the results.
What a CMO Needs to Know About the Demand Unit Waterfall.
Since its launch in 2006, the Demand Waterfall from Sirius Decisions has become the go-to model for demand generation. The model breaks down the lead management process and helps Marketers to track their leads and improve…