Is the UK General Election a marketing pitch?

Ledger Bennett Demand Generation

Tax cuts.
GP surgeries and hospital waiting time improvements.
Minimum wage increases.
More housing.
Less immigration.

It’s a pitch, isn’t it?

The Tory Agency versus The Labour Agency, with a couple of smaller agencies thrown in just for the hell of it.
The similarities are uncanny!

General election pitchers will say and do anything to win your cross in the box. The same could be said for us marketing pitchers. Campaigns and strategies that promise the world.
But how things have changed.

As we enter the realm of modern marketing, real-time data, and analytics- an agency’s proposal can now be based on the facts.
Yes, you better believe it …the truth!
Our proposals can now be based on case studies, whether they’re successes or failures we can show how our campaigns can adapt, we call it performance marketing.
Scientific proof.

The digital era has given us all the ability to measure and collect information on behalf of our clients. And by using this data it is now possible to target people better (Of course you must know how to use the technology first). Clients can now trust what we say and choose us with the confidence that we can deliver what we promise.
Unfortunately for our politicians, they’re still in the dark ages, straw and exit polls don’t stand up and politicians just revert to personal slagging matches.

Our future leaders advertise themselves every day on every piece of media available.
Commercial breaks will be inundated with:
‘This is a party-political broadcast on behalf of the whatever party.’
The polls suggest 5, 10, 20% leads.
Other polls speak of swings to the left and slides to the right.
Fake news is everywhere and there’s more tweeting going on than Donny Trump, if that’s possible.
All the campaigns look good, the ideas sound great.
The votes are in.

Candidates eventually step down from their soap boxes and then nervously await the results.
Who is going to win the mother of all pitches?
“Thank you very much for all your hard work, it was a very close call but unfortunately we’ve decided to go with someone else. Don’t worry though, we’ll be in touch in about another 5 years.”
Or will it be:
“Thank you very much for all your work. There was only one winner and that was you. We are really looking forward to working with you over the next 5 years.”
Champagne celebrations galore and self-congratulatory patting of each other’s backs follows.
Then, the hangovers clear and the cabinet is reshuffled before reality eventually kicks in.

It now becomes apparent that the budget promised was just a tad exaggerated.

Sounds familiar, doesn’t it?