Ledger Bennett
  • About
  • Capabilities
  • Fluid Talent
  • Our Work
  • Insights
  • Careers
  • Contact

insights

Using kaizen to build an ABM strategy in five days.

< 1 minute read

Lewis Tierney - Global EVP, Client Services
22nd October, 2024

When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just one week.

Watch the video below to see how we did it, including the results.

Highlights

  • In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.

    3 minutes read
  • Meta and Google are turning to synthetic data to train AI models. Here’s why B2B content creators should care.

    4 minutes read
  • How can B2Bs win over more buyers? Research says it’s time to invest in your brand.

    2 minutes read
  • Introducing the “new” Ledger Bennett: a bigger B2B offering that means bigger opportunities for our clients.

    2 minutes read

info@ledgerbennett.com

  • Careers
  • Contact
  • Agency
  • Fluid Talent
  • Privacy policy