The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a great content marketing strategy that both achieves first-page organic SERP ranking, i.e., is discoverable, and persuades, i.e., gets your readers to take further desired action, can mean the difference between serious revenue impact for your […]
For many in the B2B world, SEO is often overlooked for the ‘quick’ wins of paid media. But when we take a step back, the very nature of PPC is counter-intuitive to B2B marketing. Business to Business marketing is generally drawn out and can take weeks even months for bosses to make a decision. So surely, you think organisations […]
Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for users” while minimizing “data shared with websites and visitors.” It’s all part of Google’s new initiative called “Privacy Sandbox”, which was launched late last year. The phase-out is expected to be complete by […]
In 2019, there was a new trend emerging in the SEO industry and per usual Google is at the heart of it. In the early days of the expanded knowledge graph, rich snippets, schema.org information pulling through into the search engine results page…the writing was on the wall. Google was playing the long game to […]
Recently Google announced a change in meta descriptions. The change enables longer snippets to be shown in the search results. Search Engine Land reported that a Google spokesperson had said: “We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted […]