Recent thoughts.
Brand advocates: B2Bs biggest opportunity?.
I can’t remember the last time I saw a Tesla ad. I don’t think I’ve ever seen one. But I see Teslas everywhere. And if someone asks me to think…
3 minutes read
Marketers need to make better mistakes..
Here’s how the economist George Stigler put it: “If you never miss a plane, you’re spending too much time in airports.” Every decision, in…
3 minutes read
It’s actually this easy to create a positive company culture..
Many moons ago I had a summer job. I was 16, had just left school and my main priorities were A) playing gigs and B) finding ways to avoid going to…
3 minutes read
Beauty and the B2B marketer: why content strategy needs to be more visually compelling..
Which buzzwords are filling up your LinkedIn feed right now? Here’s one that’s filling up ours: neuroaesthetics. This (admittedly grandiose) word…
3 minutes read
Revenue Teams can help B2Bs maximize profits. I should know, I’ve seen it with my own eyes..
Is your B2B business losing revenue because of how your people work together? I’ll bet it is. Because if your sales, marketing, and customer teams…
3 minutes read
Why Your Team Needs a Voice-of-God Asset: Finding Alignment with an Anthem Deck.
If you asked someone in your organization at random – anyone from big wigs to newbies – what they believed your company stands for and where…
3 minutes read
The Shifting Landscape: What’s the Meta with Targeted Ads in Europe?.
We’ve all heard of Meta by now, the parent company of Facebook and Instagram, headed by Mark Zuckerberg. In a significant pivot that could reshape…
2 minutes read
Why no one pays attention to B2B marketers..
Demand attention. That’s the most important thing any piece of creative has to do. In the case of an ad, it’s pretty much the only thing it has to…
3 minutes read