insight
There’s a lot of love out there for B2B brands right now. But don’t just take our word for it. Last year, we contributed to Havas Media’s ‘Meaningful Brands’ report. The report surveyed over 1,700 B2B professionals…
The 20-second rundown. In 2024, we officially joined the Havas Media Network family. As part of this move, we joined forces with…
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why…
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Resources.
Discover a world class Demand Generation business model Efficient, personalized, data-driven. B2B marketing is always changing, but the fundamentals roughly stay the same. You’re looking to drive the right prospects with…
Move on up Has your business moved up a level? Adopted new technologies or strategies, maybe? Started more sophisticated operations than ever before?…
You v. Europe Complying with one country’s data protection legislation is tricky enough. But a whole continent? On the one side there are 27 EU…
The Golden Bullet Key Accounts. Group Accounts. Strategic Accounts. Tier 1 Accounts. Whatever you call them, it doesn’t really matter. They’re the…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
In 2019, there was a new trend emerging in the SEO industry and per usual Google is at the heart of it. In the early days of the expanded knowledge…
In a constant effort to establish portfolio diversification, especially in the omnipresent IOT world, many hardware companies are now offering…
Every business wants results. And, they want them quicker than ever before. Yet, having an ever-increasing ability to scale revenue and business…
If you’re in media and have tested different media channels, you’ll quickly notice that each presents a unique user behavior or engagement. Search…
If you only read 5 B2B Marketing White papers this year make it these, and in turn your marketing campaigns will be better-rounded, direct and…
Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to be…
At this year’s SiriusDecisions EMEA summit we hosted a lunch and learn panel focusing on ‘The Many Faces of Centralized Marketing’. Starring:…
For those who may have missed out, this year at the SiriusDecisions EMEA summit, we hosted a session with our friends from Canon focused on building…
With the SiriusDecisions Europe Summit 2018 just around the corner, we’re all waiting with baited breath to see what will be unveiled.…