insight
So you’re looking to hire the best B2B marketing agency for you, but where to start? The space is packed with potential partners of all shapes, sizes and specialties, but how do you know which one will be the right fit for…
Google SERP Position Zero: The New SEO Holy Grail.
While organic rankings on the Search Engine Results Page (SERP) remain undeniably important in terms of the discoverability of your brand and ability…
5 Contingent Workforce Advantages for B2B Marketing.
With enterprise businesses facing mounting challenges in recruiting and sustaining the top digital marketing talent required for optimal performance,…
5 Tips to Build a Customer Success Revenue Engine.
With B2B organizations migrating away from functional silos in favor of a connected model, formed around Marketing, Sales, Customer Success, and…
Content Marketing Strategy: How to Rank & Persuade.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Why B2B brands need to start thinking about ‘The Kindness Economy’.
“The Kindness Economy is a movement for how consumer culture needs (and wants) to change”. Mary Portas, How to Thrive in the New Kindness Economy.…
Buyer Personas, User Personas and the Road to Customer Lifetime Value.
Every year Ledger Bennett work with numerous clients to help them develop Buyer Personas with a clear focus: Build Buyer Personas that make a…
The User-Driven Model for B2B Revenue Growth.
People act as if the path to B2B revenue growth has always, and will always, follow the same stale formula. Target the buyers, know the personas, try…
Why Brands Should Be Embracing Neurodiversity.
What is neurodiversity? The term neurodiversity is a relatively new and fluid definition for members of society with a neurological condition that…
Resources.
If you weren’t able to join us at the Sirius Decisions Summit in May, then we don’t want you to have a bad case of F.O.M.O. instead here are the slides that were presented by our very own Greg Dorban and Neil…
Advertising’s dead. Long live advertising You’ve heard them all (and so have we). “Advertising is dead.” “Media doesn’t drive ROI.”…
In a nutshell, Inbound is what’s replaced traditional, costly broadcast advertising with an adaptable model where customer behaviour is made…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
The best place to hide a body is on the second page of Google. Meaning the difference between average, underperforming website content and a…
Earlier this year, Google announced that it would begin phasing out third party cookies in an effort to ensure that “ads are relevant for…
In these uncertain times, while everyone is sitting in their respective homes, social distancing themselves from everyone else, how do we challenge…
During a global online survey in the Q2 of 2017, it was found that 52% of the respondents use their mobile phones to watch movies/videos online.…
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the…
If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out!…
As anyone in marketing knows nailing down a cross-channel B2B audience strategy has never been more critical. This blog will provide insight into what…
Advertising on LinkedIn At a high level, advertising on LinkedIn has it’s pros and cons. We’ve seen a ton of upside when tracking down to revenue.…
In the world of AdWords optimizations, the more automated things get, the easier life becomes. While initially intimidating to users who are…