insight
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings booked, inquiries, demos… and then sales. But you can’t do any of those…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
There’s a lot to love about ABM. Done right, it can help you grow relationships with high-value accounts, increase average deal size, and boost…
Resources.
If you weren’t able to join us at the Sirius Decisions Summit in May, then we don’t want you to have a bad case of F.O.M.O. instead here are the slides that were presented by our very own Greg Dorban and Neil…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
The General Data Protection Regulation is approaching fast! Is your company going to be compliant by the 25th May 2018? We’ve created this GDPR…
Ledger Bennett was established in 1985 and in that time, we’ve come a long way. And it’s not just us! B2B Marketing is a whole different ball game…
If you’re anything like me, you binged watched Season 2 of Stranger Things this last weekend. It’s addictive viewing and up there with Game of…
Global Marketing Challenges. Or should we say 全球營銷挑戰? “The next stop will be China. Will all those marketing campaigns disembarking,…
Congratulations! We made it through to the other side, and now Sirius Decisions Europe 2017 is over. As usual, we were front and center to the…
When Alan Jackson and Jimmy Buffet sang about having a tall, stiff drink at 12.30 because – well it is 5 o’clock somewhere after all! – they…
Okay, you’re ready to take your EMEA brand across the big blue to the US. So what does that mean for your content? Dot your I’s, Cross your T’s…
In the last few weeks we’ve seen a lot of attention in the media about mental health awareness. The young British Royals championing…
Worried about GDPR? Then you might be interested to know that on December 12th 2016, the e-Privacy Directive was leaked. We know. Mind blown. The…