insight
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why should marketers intentionally attempt to make better mistakes? And is…
Recent thoughts.
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
Resources.
Global Growth and Acquisition at Scale: Case Study.
If you weren’t able to join us at the Sirius Decisions Summit in May, then we don’t want you to have a bad case of F.O.M.O. instead here are the slides that were presented by our very own Greg Dorban and Neil…
More of the good stuff.
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Marketo Marketing Nation – Day 3 summary
Day 3 of the Marketo Marketing Nation Summit brought even more great insights from some of the most renowned experts in the industry. We continued our…
Marketo Marketing Nation – Day 2 – ‘Be Fast, Be Brave, Be Bold’:
Day 2 of the Marketo Marketing Nation event was full of excitement, value and insight. The Keynote First up was the Keynote session…
Marketo Marketing Nation – Day 1, Part 2
If you haven’t had the chance to read through our notes from the Day 1 Keynote session yet, you can find them here to enjoy at your…
Marketo Marketing Nation – Day 1, Part 1
Day 1 of the Marketo Marketing Nation summit kicked off this Monday in San Francisco to the excitement of marketing teams the world over! The…
Remote Reflections: tips for remote working while travelling the world
Over the last 10 months, I’ve been fortunate to live in eight countries and visit over 10 additional countries, all while working as a client…
Aligning Sales and Marketing around the Demand Unit Waterfall
Sirius Decisions’ Isabel Montesdeoca and Julian Archer recently shared a shocking statistic, one which doesn’t paint marketers in the best of…
The Spirit of GDPR – What we’re doing and why
Don’t concentrate on the fines, concentrate on the spirit of GDPR – it’s here for good reasons! 20 years ago… The Data Protection…
Good Food, Good Mood? The Marketing Agency Diet
The diet starts Monday! How many of us have said those words? The word diet automatically makes you feel like hard work – to me anyway! Losing…
3 predictions for the future of the Olympic games
We don’t know about you, but here at Ledger Bennett we’ve all been hooked on the Pyeongchang Winter Olympics this last week. Whether it’s been…