insight
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of Global Sales), who are part of the Havas Media network. …
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…
In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.
Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported…
Imagine the entire sum of human knowledge being hoovered up by GenAI models. Well, we’re nearly there. To date, AI models like ChatGPT have been…
How can B2Bs win over more buyers? Research says it’s time to invest in your brand.
There’s a lot of love out there for B2B brands right now. But don’t just take our word for it. Last year, we contributed to Havas Media’s…
The 20-second rundown. In 2024, we officially joined the Havas Media Network family. As part of this move, we joined forces with…
The four big B2B topics you cared about most in 2024.
What techniques can B2Bs apply to win more audience attention? Why…
Listen up, B2Bs: Here are four ways to capture your audience’s attention.
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
Resources.
If you weren’t able to join us at the Sirius Decisions Summit in May, then we don’t want you to have a bad case of F.O.M.O. instead here are the slides that were presented by our very own Greg Dorban and Neil…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
In early December 2019 the world began a new journey, the global impact of which could never have been predicted. Whether skeptic or believer,…
In uncertain times, knowledge sharing on common challenges is hugely beneficial. One of the biggest questions we have been asked recently, due to…
“The phrase, ‘Emperor’s new clothes’ has become a standard metaphor for anything that smacks of pretentiousness, pomposity, collective denial,…
Having built the foundation for a successful revenue engine, what happens next? By this time you should have a clear revenue objective that’s been…
Editor’s Note: Post updated March 1, 2020* With so many choices in the market and your business success weighing on your shoulders, how do you…
In a constant effort to establish portfolio diversification, especially in the omnipresent IOT world, many hardware companies are now offering…
Back from Texas and caught up from an educational week at this year’s Sirius Decisions Summit. We had loads of great conversations, met some…
Ok, so the state of B2B marketing probably isn’t the hottest topic in the world right now. Brexit, China and ‘the Trump factor’ seem to be…
For those who may have missed out, this year at the SiriusDecisions EMEA summit, we hosted a session with our friends from Canon focused on building…