insight
What do you want? Or, rather, what does your content aim to achieve? Sell more stuff, probably. And to do that, you need clicks, leads, meetings booked, inquiries, demos… and then sales. But you can’t do any of those…
Using kaizen to build an ABM strategy in five days.
When GE Vernova needed to quadruple its pipeline and start closing more deals, we chose to build an ABM strategy from the ground up — in just…
AI video tools have huge potential for content creators. Here’s how they could benefit B2B
“Luma AI’s Dream Machine Shocks the World.” “Google’s new ‘Veo’ AI text-to-video tech is incredible!” “OpenAI’s Sora Just…
When B2B brands ask how to get the most out of AI, I tell them this.
Let’s start with the elephant in the room: this isn’t another blog about whether ChatGPT is good at writing marketing copy (we’ve all read the…
Social media strategies are about to change forever — here’s the proof.
It’s fair to say, articles about AI and marketing aren’t in short supply right now. My LinkedIn feed is full of them (and half of them seem to be…
World travel = better work? 3 benefits of nomadic marketing
A few years ago, I sat down with a sigh at my 8–5 desk job, bleary-eyed from the 45-minute rush hour commute. I liked my job. But staring out the…
Helping brands to pursue their Forever Customers
To maximize customer lifetime value, B2B brands need to take their buyers far beyond the sale — all the way to brand advocacy. Watch our showreel to…
When done right, Account-Based Marketing (ABM) can be the most effective way to build your bottom line. By following a kaizen model, you can…
There’s a lot to love about ABM. Done right, it can help you grow relationships with high-value accounts, increase average deal size, and boost…
Resources.
Everything B2B marketers need to know about GDPR and how to make the most out of it! General Data Protection Regulation (GDPR) replaces The Data Protection Act, on the 25th May 2018 and offers a great opportunity to get your…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Don’t concentrate on the fines, concentrate on the spirit of GDPR – it’s here for good reasons! 20 years ago… The Data Protection…
It was a bright cold day in April and the clocks were striking thirteen. It’s 2017, and the world is divided up into zones. EMEA, APAC, N America…
Worried about GDPR? Then you might be interested to know that on December 12th 2016, the e-Privacy Directive was leaked. We know. Mind blown. The…
The A-Z of GDPR General Data Protection Regulation is coming. And if you use email in your marketing campaigns you need to be ready for it – because…
GDPR stands for the General Data Protection Regulation and comes into force on 25th May 2018. Learn how your can improve your GDPR compliance.…
What is GDPR? GDPR stands for the General Data Protection Regulation and builds on existing data protection principles, with the core objective being:…