insight
This is the last post in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and TRIPTK (Matthew Sim, Head of Strategy), who are part of the Havas…
Why Playing it Safe is the Riskiest Move in B2B Branding.
This is the second in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and TRIPTK (Matthew Sim,…
Creating a Fire Brand: 4 Lessons for B2Bs from Our Clients.
This is the first in a 3-part series on brand, co-authored by Ledger Bennett (Michelle Nagelberg, Chief Strategy Officer) and…
This is the last in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and…
Want to Reach More B2B Buyers? Get Clarity on These 4 Things.
This is the second in a 3-part series on audience understanding, co-authored by Ledger Bennett (Anna Harris, SVP of Strategy) and DMPG (Graham Newell,…
Jason Fletcher joins Ledger Bennett as Executive Creative Director.
We are pleased to announce the appointment of Jason Fletcher as Executive Creative Director. Fletcher brings more than three decades…
In 2026, B2Bs Need To Prioritize One Thing: Getting A Deeper Understanding Of Their Audience.
This is the first in a 3-part series on audience understanding, co-authored by Ledger Bennett and DMPG (Graham Newell, Head of…
In a Digital World, In-Person Still Wins: 3 Reasons Face-to-Face Networking Matters
‘Anyone fancy joining me on a hike up Camelback Mountain?’ I was in Phoenix, Arizona, standing in a crowded lift with a group of strangers…
In 2025, B2Bs are spending more on their marketing. Here’s how they should spend it wisely.
Investments in B2B marketing are rising dramatically — and they show little signs of slowing. · In a recent survey, 64.9% of B2B marketers reported…
Resources.
Since its launch in 2006, the Demand Waterfall from Sirius Decisions has become the go-to model for demand generation. The model breaks down the lead management process and helps Marketers to track their leads and improve…
If you weren’t able to join us at the Sirius Decisions Summit in May, then we don’t want you to have a bad case of F.O.M.O. instead here are the…
92% of businesses need to read this 92% of businesses don’t believe their marketing function is strong enough to cope with modern digital marketing.…
Discover a world class Demand Generation business model Efficient, personalized, data-driven. B2B marketing is always changing, but the fundamentals…
The insights just don't stop. Take a look through the content below to find more tips, tactics, and strategies for finding forever customers.
Don’t concentrate on the fines, concentrate on the spirit of GDPR – it’s here for good reasons! 20 years ago… The Data Protection…
With Pancake Day just around the corner (Tuesday February 13th 2018) there’s a lot to be said for mastering the art of serving a great plate of…
[Frank:] Anything you can think of I can think betterBefore too long I’ll think better than you [Annie:] No, you can’t[Frank:] Yes, I can[Annie:]…
A lot has changed in our business over the last few years. Gone are the days of creating a one-off ad campaign or 48 sheets. We now live in a world of…
Over time many businesses, especially the larger ones, have edged away from organic social media and towards paid social. The argument for placing the…
If listening to podcasts isn’t yet part of your daily routine (firstly, where have you been all 2017?!), then it’s time to make it your new…
Looking back, the world has learned so much from the Star Wars franchise. From everything from the inability to shoot straight to knowing having a…
Ghouls, pumpkins, glow in the dark skeletons, bags of candy and lots and lots of doors being opened to the high-pitched squeals of “Trick or…
It’s the term you’ve heard at marketing conferences everywhere, and now you’ve finally asked yourself: ‘What is Account-Based Marketing?’…