What will my new role involve?
The purpose of this role is to be a trusted strategic lead for our complex global B2B clients. You will need to have a strong grasp of B2B business strategy: how brands organize themselves, what makes a successful brand or product campaign, the concepts of buying committees and how to build them and more. You will carry out research (quant and qual) to build hypotheses, understand audiences and position brands, solutions and products, all with the ultimate aim of giving clear guidance for creative and media teams.
As a Strategist, you’ll be trusted to:
- Be the lead strategist for selected clients, responsible for end-to-end strategy development
- Guide and navigate early client discussions about marketing ambitions, opportunities and gaps
- Use our generative AI social listening tool to map global online conversations and measure share of voice (note: prior experience of this specific tool is not required and training will be given. However, interest and experience in this type of research is essential)
- Carry out independent research across a wide range of tools to test and build hypotheses.
- Have an early and robust grasp of client challenges with the ability to develop initial hypotheses
- Draw out the most significant insights from research and resulting opportunities for clients with a strong story arc to justify, to include compelling competitor insights
- Be well versed in the use of strategy frameworks and be comfortable discussing B2B theory and practice
- Design and facilitate workshops online and in person
- Build value propositions and create messaging to support the differing needs of different segments, including geography, prospect/customer, industry, use case, persona.
- Consult on how gaps in the customer journey can be addressed
- Write in a clear and error-free manner, following a clear logic trail, from findings to recommendations
- Thinks visually when it comes to presenting insights and stories
What you need to have, know and do:
- Minimum 5+ years’ experience in B2B marketing
- Experience in designing B2B marketing strategies for very large and complex organizations
- Marketing background, creative problem-solving, and strong analytical capabilities a must.
- Strong qualitative and quantitative research acumen; comfortable navigating, monitoring, and divining insight from research
- Comfortable and competent use of Excel & PowerPoint
- Demonstrable experience in the following:
- Audience and account research segmentation, prioritisation and defining buying committees
- Brand / campaign / product/service positioning
- Portfolio, naming & brand architecture
- Messaging
- Customer journey mapping