MX Account Director – Ledger Bennett
Job Title: MX Account Director – Ledger Bennett Department: Media Location: London / Hybrid At Ledger Bennett we’re on a mission to be the biggest…
Job Title: Account Manager, Paid Search (Performance)
Department: Media
Location: London/ Hybrid
Who We’re Looking For
Experience and Expertise
- Solid planning and activation experience in B2B paid search/performance media.
- Proven experience across PPC and Performance Max.
- Excellent understanding of the role of paid search advertising within the wider media mix to achieve a client’s overarching business objectives.
- 2+ years of experience with platforms such Google Ads, Bing Ads, Google Analytics, and SA360 (alongside any other relevant bid tech.)
- Working knowledge of keyword forecasting, reporting tools, and competitive tools.
- Experience on Apple Search Ads and Google App Campaigns is an advantage, but not essential.
Technical Skills
- Ability to produce detailed paid search/performance media plans and supporting rationale documents that demonstrate a high level of expertise and innovation.
- Proficiency in MS Office, particularly PowerPoint, Word, and Excel.
Client-Facing Ability
- Skilled in client communication as needed, serving as the paid search specialist within the team to address specific account needs.
- Able to deliver high-quality client reporting, including meaningful post-campaign analysis and actionable feedback.
What You Will Be Responsible For
Campaign Planning & Execution
- Assist in media planning and buying for your client portfolio within paid search channels, ensuring alignment with established planning guidelines.
- Ensure the smooth running of campaigns by respecting deadlines and achieving set performance goals.
Performance Management & Optimization
- Drive client satisfaction through effective campaign delivery and performance optimization.
- Take accountability for meeting target objectives and productivity plans across campaigns.
- Conduct weekly reporting, client calls, and post-campaign analysis, providing meaningful insights and identifying future opportunities.
Capabilities Promotion & Collaboration
- Work closely with team leads to enhance client and internal team understanding of programmatic advertising.
- Collaborate across agency teams, including strategy, content, and creative, to plan and activate full-funnel campaigns leveraging programmatic channels.