Account Manager, Paid Media (Social & Programmatic)

Job Title: Account Manager, Paid Media (Social & Programmatic)

Department: Media

Location: London/ Hybrid

Who We’re Looking For

Experience and Expertise

• Solid planning and buying experience in B2B programmatic & social media.
• Excellent understanding of the role of programmatic & social advertising within the wider media mix to achieve a client’s overarching business objectives.
• 2+ years of experience, ideally with platforms such as StackAdapt, DV360, The Trade Desk, LinkedIn, Meta, Reddit, TikTok and other DSPs & social platforms relevant to B2B programmatic campaigns.
• Working knowledge of audience forecasting, reporting tools, and audience insights tools.
• Understanding of account-based marketing (ABM) tactics and strategies.

Technical Skills

• Ability to produce detailed programmatic & social media plans and supporting rationale documents that demonstrate a high level of expertise and innovation.
• Proficiency in MS Office, particularly PowerPoint, Word, and Excel.

Client-Facing Ability

• Skilled in client communication as needed, serving as the programmatic & social specialist within the team to address specific account needs.
• Able to deliver high-quality client reporting, including meaningful post-campaign analysis and actionable feedback.

What You Will Be Responsible For

Campaign Planning & Execution

• Assist in media planning and buying for your client portfolio within programmatic & social channels, ensuring alignment with established planning guidelines.
• Ensure the smooth running of campaigns by respecting deadlines and achieving set performance goals.

Performance Management & Optimization

• Drive client satisfaction through effective campaign delivery and performance optimization.
• Take accountability for meeting target objectives and productivity plans across campaigns.
• Conduct weekly reporting, client calls, and post-campaign analysis, providing meaningful insights and identifying future opportunities.

Capabilities Promotion & Collaboration

• Work closely with team leads to enhance client and internal team understanding of programmatic & social advertising.
• Collaborate across agency teams, including strategy, content, and creative, to plan and activate full-funnel campaigns leveraging programmatic & social channels.