Job Title: Account Director, Media Planning

Department: Media

Location: London / Hybrid


Key Responsibilities


What You Will Do

  • Lead high-level media planning efforts to design and deliver effective, integrated campaigns across the full marketing funnel.
  • Collaborate with cross-functional teams, including strategy, content, and creative, to develop cohesive, multi-channel campaigns that drive results.
  • Partner with activation teams to ensure accurate and timely execution of media plans, maintaining alignment with campaign objectives.
  • Manage and mentor a team of media planners, fostering professional development and ensuring high-quality work output.
  • Plan and optimize media strategies across key channels such as social, search, programmatic, ABM, and publisher partnerships.
  • Drive regular reporting and insights calls with clients, presenting performance data and actionable recommendations to optimize campaigns.
  • Champion a data-driven approach to media planning, ensuring that strategies are informed by robust analytics and aligned with client goals.


Client Management

  • Identify and capitalize on growth opportunities within client accounts.
  • Develop and propose innovative solutions to enhance client media strategies.
  • Present clear, data-driven recommendations to senior stakeholders.
  • Proactively manage risks associated with media initiatives to ensure successful execution.


Role Competencies

  • Utilize industry expertise to identify planning and strategic improvements for B2B clients.
  • Analyze market data to uncover gaps and recommend actionable solutions.
  • Leverage Havas products and services to meet the global objectives of diverse B2B clients.
  • Create tailored media plans that address the unique needs of global B2B brands and their target audiences.
  • Guide and mentor team members in crafting effective media proposals and strategies.
  • Employ the latest tools and resources to gather insights and optimize campaign performance.
  • Establish and track measurement frameworks and KPIs aligned with the business goals of B2B clients across industries.


Specialist Skills (Preferred but not required)


Social Media Activation

  • Proven expertise in developing and executing campaigns across Meta, LinkedIn, Twitter, and other relevant B2B platforms.
  • Experience in crafting global social media strategies that drive measurable results for B2B clients.


Programmatic Activation

  • Solid experience in programmatic advertising for B2B clients, including audience forecasting and reporting tools.
  • Strong knowledge of DSP audience insight tools and campaign platforms (e.g., DV360, StackAdapt, Yahoo, etc.).
  • Ability to simplify and communicate complex programmatic strategies to clients and stakeholders.
  • Familiarity with industry research, measurement tools, and reporting platforms.


ABM Activation

  • Hands-on experience in planning and managing multi-channel ABM campaigns on platforms like 6Sense and Demandbase is a nice to have, but not required.
  • Collaborate with strategy teams to build and maintain target account lists.
  • Expertise in optimizing conversion rates and acquisition costs for ABM initiatives.
  • Track record of measuring and reporting campaign performance to ensure alignment with sales and demand generation goals.


Requirements

  • Experience: Minimum of 7+ years in media planning, with at least 3 years in a senior or team leadership role.
  • B2B Expertise: Proven experience in media planning for B2B clients, including managing global campaigns across multiple channels.
  • Team Management: Demonstrated ability to manage, mentor, and grow a team of planners to deliver exceptional results.
  • Channel Knowledge: Advanced understanding of social, search, programmatic, ABM, and publisher partnerships.
  • Analytical Skills: Strong data-driven approach to planning and reporting, with proficiency in campaign measurement and analytics tools.
  • Communication: Excellent verbal and written communication skills, with the ability to present complex ideas to senior stakeholders and clients.
  • Tools & Platforms: Proficiency with industry tools such as DSPs (e.g., DV360), ABM platforms (e.g., Demandbase), and social media platforms (e.g., LinkedIn Campaign Manager).
  • Education: Bachelor’s degree in marketing, advertising, business, or a related field (or equivalent experience).

Apply now.

Work with them.