3 ways your B2B marketing is trapped in the Upside Down

Ledger Bennett Global Marketing

If you’re anything like me, you binged watched Season 2 of Stranger Things this last weekend. It’s addictive viewing and up there with Game of Thrones in terms of water cooler conversation!

Now you’re probably wondering: ‘How can I connect Stranger Things to B2B Marketing?’

This is how:

How is your marketing strategy trapped on the wrong side of the Upside Down?


If your B2B marketing is stuck in the Upside Down, it means it’s a grim place that no one wants anything to do with. And when they find themselves trapped within it, they quickly find themselves without hope that it could ever be rescued.

So how do you know if you’re marketing is trapped in the upside down? These are the three tell-tale signs:


  • Your Marketing Automation is wasted on batch-and-blast emails

Marketing Automation can be pricey and time-consuming (to both set-up and understand!), so are you really getting the most bang for your buck if you don’t take the time to understand your buyers and create well thought-out email streams that encourage engagement and signal buying behaviors?


  • You’re still reliant on Direct Mail

And this isn’t to say there isn’t a place for DM, but if it’s still your main form of reaching your audience, you’re losing out to your competitors who have a much larger reach now that they’ve gone almost entirely digital.

They’re able to see how their digital campaigns such as AdWords and paid social media are performing, and tweak them to get the best ROI, while direct mail is essentially a shot in the dark.



  • You’re not embracing the power of Social Media

Social Media for B2B might not be the most obvious choice – and that’s another reason you should be doing it. Engage with your audience and capture their interest when they least expect it. Build brand loyalty and personality that retains existing customers and attracts new customers.

Reach your audience in a way your competitors may not have considered, and you may find yourself a thought leader in your industry, with an organic audience who wants to hear what you have to say and offer.


So you may be thinking, “This was a very loose connection between B2B marketing and Stranger Things”, but if you’ve read this far, it worked didn’t it?

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