Everything B2B marketers need to know about GDPR and how to make the most out of it! General Data Protection Regulation (GDPR) replaces The Data Protection Act, on the 25th May 2018 and offers a great opportunity to get your marketing efforts up to scratch. A good GDPR strategy is about more than simply achieving […]
The Spirit of GDPR – What we’re doing and whyDon’t concentrate on the fines, concentrate on the spirit of GDPR – it’s here for good reasons! 20 years ago… The Data Protection Act was passed 20 years ago. But as you may have seen, things change: Nokia 5110 was the best selling phone Windows 98 and Google had recently launched The Internet has grown from 147 […]
The GDPR Checklist – The Race For May 25th 2018The General Data Protection Regulation is approaching fast! Is your company going to be compliant by the 25th May 2018? We’ve created this GDPR checklist to run through and tick off what you need to know: Is your company affected by GDPR? Regardless of company size or status, if you store or process data of EU […]
GDPR and the e-Privacy DirectiveWorried about GDPR? Then you might be interested to know that on December 12th 2016, the e-Privacy Directive was leaked. We know. Mind blown. The directive outlined a significant toughening of the direct marketing landscape in the midst of GDPR. So how does this affect your B2B organization? Here’s what we know: Opt-in or out? The directive […]
A Spoonful of GDPR (Helps the Compliance Box get ticked)The A-Z of GDPR General Data Protection Regulation is coming. And if you use email in your marketing campaigns you need to be ready for it – because you can’t avoid it. You need to comply. You need to know how it’s going to affect your campaigns. You need to know how a Marketing Automation […]
The Road to GDPR is paved with uncertaintyA topic that regularly appears on our client’s agenda right now is GDPR, or the General Data Protection Regulation, to give it its full title. There is an understanding that within the world of Marketing, this new regulation could significantly impact the way that we work. The problem is, no one really understands what exactly […]
GDPR Compliance: WebinarGDPR stands for the General Data Protection Regulation and comes into force on 25th May 2018. Learn how your can improve your GDPR compliance. Spend just 30 minutes of your time to understand more about this important change to email legislation impacting European prospects. We make this complex subject easy to understand – so that you get […]
What does GDPR mean for B2B companies?What is GDPR? GDPR stands for the General Data Protection Regulation and builds on existing data protection principles, with the core objective being: to strengthen individuals’ rights to give increased attention to cyber security and technological capacity to extend supervision and sanctions across consumer data At its core, GDPR is a new set of rules […]
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12 Considerations For Choosing A B2B Digital Agency in 2020Editor’s Note: Post updated March 1, 2020* With so many choices in the market and your business success weighing on your shoulders, how do you select a B2B digital agency in 2020 that will provide the best ROI? Unfortunately there’s no Yelp for quality of work, no Glassdoor for clients to rave about your work […]