Senior Account Manager, Paid Media (Search & Social)

Job Title: Senior Account Manager, Paid Media (Search & Social)

Department: Media

Location: London/ Hybrid

Who We’re Looking For

Experience and Expertise

• Solid experience in planning and activating B2B paid search and social media campaigns.
• Proven expertise in managing campaigns across platforms like Google Ads, Bing Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
• Strong understanding of the role of paid search and social advertising within the wider media mix to meet clients’ overarching business objectives.
• Familiarity with Performance Max campaigns and advanced paid search strategies, including keyword forecasting and competitive analysis.
• Working knowledge of campaign analytics platforms such as Google Analytics, SA360, and social media insights tools.
• Experience with Apple Search Ads and Google App Campaigns is a bonus, but not essential.

Technical Skills

• Ability to produce detailed paid media plans and supporting rationale documents that showcase expertise and innovation.
• Proficiency in MS Office, particularly PowerPoint, Word, and Excel, to create impactful presentations and reports.
• Familiarity with automation and optimization tools specific to paid search and social platforms.

Client-Facing Ability

• Skilled in client communication, serving as a subject matter expert for paid search and social advertising.
• Proven ability to deliver high-quality client reporting, including meaningful post-campaign analysis and actionable recommendations.
• Confidence in presenting insights and strategies to senior stakeholders.

What You Will Be Responsible For

Campaign Planning & Execution

• Develop and execute paid search and social media campaigns, ensuring alignment with established planning guidelines and client objectives.
• Collaborate with cross-functional teams, including strategy, creative, and content, to deliver integrated, full-funnel campaigns.
• Manage budgets effectively across platforms, ensuring cost efficiency and ROI optimization.
• Maintain a high standard of campaign execution, including ad creation, audience targeting, and bid management.

Performance Management & Optimization

• Monitor and optimize campaign performance across paid search and social channels to meet and exceed KPIs.
• Take accountability for hitting target objectives and productivity benchmarks across client portfolios.
• Conduct weekly reporting, client calls, and post-campaign analysis to provide insights and identify future growth opportunities.

Capabilities Promotion & Collaboration

• Educate clients and internal teams on the value and strategies of paid search and social media.
• Collaborate across teams to integrate paid media strategies into broader marketing initiatives.
• Work with senior team members to identify innovative tools and approaches for improving campaign performance.

Requirements

• Experience: Minimum of 3–5 years of experience in paid search and social media advertising, with a focus on B2B campaigns.
• Platform Expertise: Advanced knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other relevant platforms.
• Analytical Skills: Strong ability to analyze data, interpret trends, and provide actionable insights for optimization.
• Communication: Excellent verbal and written communication skills, with experience presenting to clients and senior stakeholders.
• Project Management: Ability to manage multiple campaigns simultaneously, ensuring high-quality execution and meeting deadlines.
• Education: Bachelor’s degree in marketing, advertising, business, or a related field (or equivalent experience).