Job Title: Account Director, Programmatic & ABM Platforms

Department: Media

Reports to: Head of Channel Strategy & Planning

Location: London, Hybrid


Job Summary

The Account Director, Programmatic & ABM Platforms will lead the strategic and, when needed, tactical execution of programmatic and ABM campaigns for key accounts. This role is ideal for a data-driven, client-focused strategist who understands the nuances of programmatic buying and account-based marketing within B2B environments. The Account Director will work closely with cross-functional teams, including strategy, planning, content, creative, and analytics, to drive campaign effectiveness and deliver results that align with clients’ business objectives.


Key Responsibilities


Account Leadership

  • Serve as the primary point of contact for internal and external stakeholders in all matters related to programmatic and ABM platform strategy, ensuring exceptional service and satisfaction.
  • Develop, manage, and optimize holistic programmatic and ABM strategies for high-profile accounts, aligning with clients’ unique business goals and industry-specific needs.
  • Proactively identify and communicate opportunities to enhance programmatic and ABM campaign effectiveness, drive account growth, and deepen client relationships.


Strategic Development & Execution

  • Collaborate with teams to develop, execute, and refine programmatic media plans across DSPs, SSPs, and other media channels.
  • Leverage ABM platforms (e.g., Demandbase, 6sense) to build targeted audience segments and deploy personalized marketing efforts tailored to key accounts.
  • Oversee the implementation of customized programmatic campaigns, including display, video, native, CTV, and mobile across multiple channels and platforms.


Collaboration & Team Leadership

  • Lead a team of programmatic & ABM media planners, buyers, and specialists to execute and optimize campaigns that drive measurable results.
  • Partner with creative and analytics teams to ensure campaign messaging aligns with targeted audience profiles and is measurable through KPIs.


Data-Driven Optimization

  • Monitor and analyze campaign performance metrics, translating data into actionable insights and adjustments to maximize ROI.
  • Leverage advanced targeting capabilities, including behavioral, contextual, intent, and account-based targeting to drive campaign efficiency.
  • Stay up to date with industry trends, ad tech developments, and evolving best practices to maintain a competitive edge in programmatic and ABM execution.

Reporting & Performance Analysis

  • Deliver in-depth campaign reporting and analytics to clients, clearly articulating the impact of programmatic and ABM efforts on their business objectives.
  • Create and, when needed, present post-campaign analyses, highlighting learnings and recommendations for future strategy development.


Qualifications


Experience

  • 8+ years of experience in programmatic advertising and ABM, with a minimum of 3 years in a client-facing role.
  • Proven track record managing large accounts with a focus on B2


Skills & Competencies

  • Strong understanding of programmatic advertising platforms (e.g., DV360, The Trade Desk) and ABM platforms (e.g., Demandbase, 6sense, Terminus).
  • Proficient in analytics, with the ability to translate complex data sets into actionable client insights.
  • Exceptional communication and presentation skills, with the ability to articulate complex media strategies to clients and internal teams.
  • Demonstrated leadership abilities, with experience working with cross-functional teams in a collaborative environment.

What We Offer

  • Competitive salary and benefits package.
  • Opportunity to work with leading clients in various industries, offering unique challenges and professional growth.
  • Access to cutting-edge ad tech tools and resources, along with continued learning opportunities in programmatic and ABM.

Apply now.

Work with them.