Account Director, Paid Media (Social & Programmatic)

Job Title: Account Director, Paid Media (Social & Programmatic)

Department: Media

Location: London, Hybrid

Job Summary

The Account Director, Social & Programmatic, will lead the strategic direction and execution of programmatic and social media campaigns for key accounts. This role is designed for a data-driven, client-focused leader with deep expertise in programmatic buying, social media platforms, and integrated digital strategies. You will work closely with cross-functional teams, including strategy, planning, content, creative, and analytics, to deliver impactful campaigns that align with clients’ business objectives and ensure exceptional results.

Key Responsibilities

Account Leadership

• Serve as the primary contact for clients and internal teams regarding programmatic and social media strategies, ensuring a high standard of service and satisfaction.
• Develop, manage, and optimize comprehensive programmatic and social media strategies tailored to meet clients’ unique business goals.
• Identify opportunities for account growth, proactively recommending innovative solutions to enhance campaign effectiveness.

Strategic Development & Execution

• Lead the creation and execution of integrated programmatic and social media plans across platforms such as DV360, The Trade Desk, Meta Ads Manager, LinkedIn, and TikTok Ads Manager.
• Oversee implementation of campaigns across display, video, native, CTV, mobile, and paid social channels, ensuring seamless integration between programmatic and social strategies.
• Use advanced audience segmentation, including behavioral, contextual, and account-based targeting, to deliver highly personalized campaigns

Collaboration & Team Leadership

• Manage and mentor a team of programmatic and social media specialists, fostering professional growth and ensuring high-quality work output.
• Partner with creative and analytics teams to align campaign messaging with targeted audience profiles and measurable KPIs.
• Collaborate across teams to ensure programmatic and social strategies integrate with broader marketing initiatives.

Performance Optimization

• Monitor and analyze performance metrics, translating data into actionable insights to improve ROI across programmatic and social channels.
• Stay ahead of industry trends, ad tech innovations, and platform updates to maintain a competitive edge.
• Proactively test new formats, features, and tools across programmatic and social platforms to enhance campaign performance.

Reporting & Analysis

• Deliver comprehensive campaign reporting, clearly communicating the impact of programmatic and social media efforts on business objectives.
• Present post-campaign analyses, including learnings and recommendations, to clients and internal teams for future campaign strategies.

Qualifications

Experience

• 8+ years of experience in programmatic advertising and social media marketing, with at least 3 years in a client-facing or leadership role.
• Proven track record of managing large-scale accounts, with a focus on B2B and integrated digital campaigns.

Skills & Competencies

• Strong expertise in DSPs (e.g., DV360, The Trade Desk) and social platforms (e.g., Meta Ads Manager, LinkedIn, TikTok).
• Familiarity with ABM tools (e.g., Demandbase, 6sense, Terminus) and social insights platforms is a plus.
• Exceptional analytical skills, with the ability to translate complex data into clear, actionable recommendations.
• Excellent communication and presentation skills, capable of articulating sophisticated media strategies to diverse stakeholders.
• Demonstrated leadership abilities, with experience managing cross-functional teams in a collaborative environment.