Ledger Bennett has announced the launch of its new connected platform for performance marketing, Cortex. The platform, which was announced yesterday at an exclusive round table event with clients and industry partners, is the culmination of over 3 years and 17,000 hours of development and investment.
Cortex differs from other platforms available by acting as a ‘membrane’ around all current data sources, presenting the data in a truly end-to-end and connected way. All media channels as well as MAP, CRM and business units across all countries are connected, measured and analyzed like never before.
- REVENUE AND MARKETING INSIGHTS
- KPI AND SEO PERFORMANCE TRACKING
- INDUSTRY BENCHMARKING
- MEDIA OPTIMIZATION
‘The Cortex platform is constructed in the same way we built the agency. Single function doesn’t cut it anymore, so we pull all elements from the demand marketing function together to ensure that our clients’ experience data-driven, revenue optimized and fully connected marketing. Why? Because that’s what the customer experiences in the omni-channel modern digital world.’Andrea Glenn – Managing Director